Breach of Faith James L. Horton Axes Machining had an uneasy relationship with its local community. The lower middle-class suburb of Coats pressed against the company’s 100-acre fence. The suburb had been built in the

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• Public health
• Toxic waste
• Waste
• Superfund
• Woodturning
• Technology
• Business
• Hazardous waste
• Environment
• Pollution

How Fortune 100 Companies Use LinkedIn.com James L. Horton Many PR practitioners know LinkedIn (www.linkedin.com ). They have their resumes and experience posted on it. LinkedIn bills itself as a “professional network

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• Web 2.0
• Computing
• LinkedIn
• Facebook
• Social networking service
• World Wide Web
• Social information processing
• Social media

Is Project Management Software Useful for PR? James L. Horton Quick. How much time will it take and at what cost to put on a fundraising dinner for 200 people with silent auction and entertainment, say a local band?

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• Technology
• Gantt chart
• Henry Gantt
• Program Evaluation and Review Technique
• Time management
• Microsoft Project
• Project management
• Business
• Management

Trust, Reason and Relations James L. Horton RevisedDuring the election for President of the United States in 2004, there was an eyeopening moment when exit polling showed John Kerry, the Democratic challenger, w

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• Equity
• Social psychology
• Reputation management
• Sociology
• Accountability
• Trust
• Faith
• Hague Trust Convention
• Law
• Ethics
• Civil law

Twitter James L. Horton Be not the first by whom the new are tried, Nor yet the last to lay the old aside. Alexander Pope An Essay on Criticism, 1711

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• Blog hosting services
• Social media
• Websites
• Web 2.0
• Microblogging
• Jaiku
• Yahoo!
• Twitdom
• Twitter usage
• World Wide Web
• Computing
• Twitter

CEO James L. Horton Meter Corp (NASDAQ: GAUGE) specializes in building and marketing precision measurement devices. Started in 1829 in New Britain, CT, Meter Corp moved from calipers, gage blocks, inscribed steel rulers

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• Electronic Arts
• Technology
• Software development
• Video game development
• Measuring instruments
• E-meter

Cynical Society James L. Horton Cynic: A person who believes that only selfishness motivates human actions and who disbelieves in or minimizes selfless acts or disinterested points of view. (Random House Webster’s Coll

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• Emotions
• Cynicism
• Asceticism
• Public relations
• Altruism
• Resentment
• Pessimism
• Ethics
• Behavior
• Ethology

Micro-messaging: A Possible Future For PR and Marketing James L. Horton Note: This article focuses on the implications of IPv6 to PR and marketing. I have written about IPv6 once before. The article is here (http://www.o

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• IPv6
• IP address
• IPv4
• IPv4 address exhaustion
• IPv6 deployment
• Network architecture
• Internet Protocol
• Internet

Crisis – A Fictional Case James L. Horton On April 20, 2010 at 3:45 pm, the SOSHA petrochemical plant exploded in Camden, New Jersey directly across the Delaware River from South Side Philadelphia. The flash was visibl

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Staying on Message One-way Communication Versus Relationships James L. Horton One of the most irritating of spokespersons is one who never gets off message. Everything the spokesperson says is a bullet point packed in a

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• Public relations
• Marketing
• Year of birth missing
• Richard Edelman
• Burson-Marsteller
• Public relations in India
• House PR
• Business ethics
• Communication
• Business